Michael Atavar is Artist and Creative Consultant. He works with individuals and businesses, helping to solve professional problems, using creativity as a key. He is the author of four books, most recently ‘Better Magic – How To Have Creative Ideas In 24 Steps’.
Age of Artists: What is the science behind your new book ‘Better Magic’? And what is the real magic?
Michael Atavar: Rationality is important – data is useful, especially in business, but my book takes a different approach and explores the irrational as a source of ideas.