Design to Align is the motto for this year’s combined DMI Design Management Conference Europe & Intersection 15 that take place April 28th – 30th in Berlin, Germany. At Age of Artists we are very much looking forward to contributing to a great event by leading a master class, an interactive and collaborative learning format introducing and discussing our findings on how to learn from creative disciplines for better outcomes in business and society.
Recently Age of Artists spoke to author and thought leader Marty Neumeier. Marty authorized us to re-publish one of his most successful recent blog posts about ten techniques to improve both the quality and the frequency of new ideas:
How do we get ideas? Do they just come to us? Or can we go out and get them? Creativity is an unnatural act, a difficult skill that requires courage, insight, imagination, and perseverance.
Over the centuries many touch points between art and business or other disciplines have been described and explored to various degrees. At Age of Artists, we deal with those connections that are reported to lead to better outcomes in business and society. This is what we have found so far:
- Representation, branding, and social responsibility
- Work-life-balance and community building
- Artistic intervention and Artists in Residence
- Teaching Artists and/or Arts-Based Learning
- Art-based principles, practices, and processes at work
Representation, branding, and social responsibility.
Eric Schmidt, former CEO and now Executive Chairman at Google, once put it this way: “Let’s be clear about what we are claiming: As business becomes more dependent on knowledge to create value, work becomes more like art. In the future, managers who understand how artists work will have an advantage over those who don’t. Philippe Rixhon, a leader at the junction of arts, business and technology, also comments that “many business sectors would benefit from adopting some of the theatre world’s basic creation practices related to innovation leadership.
The other week, my friend Vincent Matyi recommended a DMI Webinar where Marty Neumeier shared his thoughts on what he calls “Meta Skills”. Sounds somewhat familiar, but what are Meta Skills again? Science, Technology, Engineering, and Maths, many might respond who live in Silicon Valley like Marty does. However, it’s not Mega, but Meta Skills he referred to in his talk, which according to Marty are: Feeling, Seeing, Dreaming, Making, and Learning.
Mit dem Leitfaden “Kognitive Maschinen – Meilenstein in der Wissensarbeit” legt BITKOM eine Publikation vor, die einen Einblick in die Einsatzgebiete intelligenter Maschinen gibt und die Dimensionen des Wandels in der Wissensarbeit des Menschen aufzeigt. Dirk und ich hatten Gelegenheit, einen gemeinsamen Beitrag zum Leitfaden beizusteuern: “Der künstlerische Mensch als Gegenstück und Ausgleich Künstlicher Intelligenz”. Der Titel lässt schon vermuten, dass es einen starken Bezug zu den Standpunkten und Erkenntnissen von Age of Artists gibt.
Looking at business and society today many ask what the score for modern organizations should look like? At Age of Artists we suggest five objectives for modern organizations that are the foundation for what we call the purpose-built and value-based organization:
- Innovation – an organization needs to constantly innovate
- Experience – an organization needs to target a seamless and delightful experience for all stakeholders
- Social responsibility – an organization must contribute to a healthy society – locally and globally
- Sustainability – an organization must attempt to secure for further generations, not destroy
- Bottom Line – an organization must be able to sustain itself and its people
For businesses, it is obvious they must keep a sharp focus on their bottom line, as simply without that, they will not continue to exist, whereas art can exist theoretically without it.
One way to look at our modern world is as a gigantic collection of problems. Many of these problems might be personal and very well defined (e.g. how do I get to the office on time today?) while others are much higher complexity (e.g. those associated with geopolitical or ecological issues.) A view of the world as full of problems is not a pessimistic view in any form but, instead, one that highlights the action-oriented and dynamic nature of our natural and man-made worlds.
Art-based processes have the potential to make a unique contribution to problem solving in many areas and on various levels–in combination with other approaches–to re-establish a desperately needed balance. We believe such an approach can help in three major areas:
Challenges in a global society of individual people: making progress with wicked problems. Many challenges in the world are extremely complex and referred to as wicked problems. Success in addressing them as a global society is more likely when an artistic mindset and processes are applied.