Beauty in Products: Create Effective Experiences

Dirk Dobiéy Better Business, Consulting, Creating, Reflecting

Customer Benefit:

Develop things that people enjoy using.


Beauty in products represents a service bundle in the research and design domain. We use research techniques to identify apparent and hidden client and customer needs. Based on thorough reflection, experimentation, iteration and testing we design solutions for a superior customer experience.

Outcomes and Results:

Suggestions for product improvements or innovations that meet customer expectations and beyond; design proposals for realization.

Potential Service Components:

User Research, Collaborative Creation, Design

Picture Source: Jacob van Walscapelle: Still Life with Fruit, 1675, Painting. National Gallery of Art.