Creating Services: Designing the Future

Dirk Dobiéy Better Business, Consulting, Creating, Social Change

Customer Benefit:

Leverage the artistic process combined with substantive research techniques to invent original solutions to any size problem, from market re-framing, business processes & culture, individual products or services, and technology solutions.


Using techniques from artistic processes, including playing, improvising, cooperation and collaboration to design solutions that are viable, adoptable and beautiful. We combine these techniques with research to test and iterate solutions so that we can experiment with not just one solution but with many, allowing many approaches to be quickly evaluated, and the optimal solution(s) to be achieved or performed. For technology and experience design projects we enhance the User Centered Design process with elements from Studio Leadership and the artistic process.

Outcomes and Results:

Inventive solutions to everyday and unique challenges.

Picture Source: Alex Jones at