Enterprise Architecture: Design Mindfulness

Dirk Dobiéy Better Business, Consulting, Creating, Reflecting, Searching

Customer Benefit:
Make use of Enterprise Design as a transversal competency to tackle the most challenging and pressing topics. Create a masterplan for the future of your enterprise, mapping out the complexity of the current state to develop an informed future vision.


We help executives and founders identify and pursue a suitable future for their enterprise ecosystem, and to clarify the role they want to play in it. Starting from the big picture of the enterprise, we engage into a dialogue with customers and other key stakeholders. We make potential target states visible and generate strategic options. To bring the chosen strategy to life, we explore and experiment, and co-create blueprints and prototypes that cover key areas of change. Such a holistic design touches your core idea and business model, products and services, brand identity and customer touchpoints. The result is a tangible experiential vision along with a transformational roadmap, showing where to go and how to get there.

Potential Focus Areas:

  • Design Leadership: developing a sustainable and meaningful shared vision of the enterprise
  • 360° Business Design: mapping and understanding the enterprise ecosystem
  • Design Fiction: exploring and co-designing future states and their experiential qualities
  • Strategic Scenarios: generating and conveying options for strategic decision-making

Picture Source: Baristas Co on https://unsplash.com/