Note: This is the second part of an Interview with Tim Leberecht, Chief marketing officer of NBBJ and Author of The Business Romantic. Please access the first part here.
Dirk: Tim, in your book The Business Romantic you propose to not just use quantitative measures to deal with complexity. What other options do we have?
Tim: Complexity begins when quants end. The truly complex things are the ones we can’t comprehend, those outside of our grasp.