Gina Schoeler is co-founder and acting Minister for Happiness and Well Being at the Ministry of Happiness. Does it exist? Of course. Everything started with a question: What is happiness? That is what Gina Schöler and Daniel Clarens asked themselves during their studies of communications design in Mannheim, Germany. The ministry of happiness turned into their final project. In the meantime Gina Schoeler works in her profession but kept her role as reigning minister.